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E-etiquette is a hot topic of conversation in organisations at the moment and it motivated me to write yet another article on the subject. Companies are spending thousands of Rands on training and coaching staff to reinforce new behaviours in order to achieve true professionalism in the workplace.

By requiring employees to act professionally at all times in the workplace – even when communicating electronically, employers can improve the overall effectiveness and image of the organisation.

Companies are finding ways in which to implement more stringent email and Internet rules for the following three reasons:

Professionalism: by using effective communication skills in emails your company will convey a professional image.
Efficiency: emails that get to the point and achieve a specific desired outcome improve efficiency and efficacy.
Protection from liability: creating awareness of email risks may protect your company from costly lawsuits. Emails are admissible as evidence in court.

Manage your emails more professionally by taking note of the following:

1.
Be concise and to the point. Do not make an email longer than it needs to be.
   
2.
Answer all questions, and pre-empt further questions. An email reply must answer all questions fully, pre-empt further questions and deal with all relevant issues.
 
3.
Answer all emails. When clients and colleagues send emails requesting a response it is unprofessional not to reply. When they ask questions or need your opinion or advice, give it. Your organisation expects it of you.
   
4.
Do not attach unnecessary files. By sending large attachments you can annoy clients and even bring down their email system. Wherever possible try to compress attachments and only send attachments when they are productive and necessary.
   
5.
Do not overuse the high priority option. If you are known to overuse the high priority option, you will not be taken seriously when you really need to be.
   
6.
Don't leave out the message thread. When you reply to an email, you must include the original mail in your reply, in other words click 'Reply', instead of 'New Mail'. Some people say that you must remove the previous message since this has already been sent and is therefore unnecessary. However, I could not agree less. If you receive many emails you obviously cannot remember each individual email. This means that a 'thread-less email' will not provide enough information and you will have to spend a frustratingly long time to find out the context of the email in order to deal with it.
   
7.
Do not overuse Reply to All. Only use Reply to All if you really need your message to be seen by each person who received the original message. Bombarding people with messages meant for someone else is not ok.
   
8.
Use Bcc: If you send an email to more than one recipient, use Bcc instead of publicising everyone else's email addresses without their consent.
   
9.
Do not forward chain letters. Forwarding chain letters is unproductive and is viewed as unprofessional conduct.
   
10.
Do not request delivery and read receipts. This will almost always annoy your recipient before he or she has even read your message. Besides, it usually does not work anyway since the recipient can decide whether to send it or not.
   
11.
Do not use email to discuss confidential information. There is no such thing as confidentiality in emails. Your company has the right to check everyone’s emails.
   
12.
Avoid using URGENT and IMPORTANT. Even more so than the high-priority option, you must try to avoid these words in an email or subject line. Only use it if it is a really, really urgent or important message. You will not be taken seriously if you are known for doing this.
   
13.
Don't send or forward emails containing libellous, defamatory, offensive, racist or obscene remarks. By sending or even just forwarding one libellous, or offensive remark in an email, you and your company can face lawsuits resulting in multi-million Rand claims.
   
14.
Use cc: field sparingly. Try not to use the cc: field unless the recipient in the cc: field knows why they are receiving a copy of the message. Using the cc: field can be confusing since the recipients might not know who is supposed to act on the message. Make sure that this person knows why he/she is receiving a copy.
   
15.
What ever happened to personal interaction and discussion?
Emails do not and should not replace personal interaction and discussion. You cannot write an email to avoid having an all important face-to-face meeting or discussion. Human contact is paramount for building relationships with others.
   
16.
Writing emails all day does not mean that you are productive
Writing emails all day is a form of procrastination. What are you avoiding doing? Prioritise your work and decide to spend less time composing and answering emails.
   
17.
A phone call may be a much better option. An issue may be sorted out more effectively by speaking directly to the person involved, instead of sending emails backwards and forwards all day.

By Elsabé Manning

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